Digital Media Savvy

I recently read  Likeable Social Media: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter   by Dave Kerpen. This book offers valuable insight to running social media for a business without talking down to you like you are baby boomer who doesn't know how to use a cell phone. (No offense to baby boomers. They just generally get a bad wrap for not knowing how to use technology, which makes for some pretty funny memes .) Kerpen is an entrepreneur and public speaker who co-founded Likeable Media, a social media and word-of-mouth marketing agency for large businesses and Likeable Local for small business, so he is more than qualified to give advice and best-practices on the subject matter. This book covers a wide range of social media topics, so I won’t go into them all in this review. I highly recommend checking out the book for yourself, but I will be discussing some highlights, takea...

This summer I began reading Girl, Wash Your Face: Stop Believing the Lies About Who You Are so You Can Become Who You Were Meant to Be by Rachel Hollis. Released in 2018, this book found its way into the hands of hundreds of thousands of women since, and for good reason. (Full transparency, I only got to chapter 11, but what I read was candid and motivational.) Hollis talks to her readers as if she were their childhood best friend, giving them the inspiring messages they need to shatter the lies society has told them to become the best versions of themselves. In addition to a best-selling, self-published author, Hollis is a mother, entrepreneur, motivational speaker and blogger. Her blog, The Chic Site , covers topics ranging from recipes, fashion and business to social media, travel and motherhood. She is a perfect example of a person who leveraged digital media to build her brand from the ground up. The range of topics covered on her blog is summed up by Hollis herself when...