Digital Media Savvy

Corporate Social Responsibly (CSR) has been attracting the attention of businesses since the 1960s. For those who haven’t heard, CSR is a business’s actions to operate ethically and sustainability and/or give back to the community. CSR takes many forms. This article on Erik Qualman's website Socialnomics lists several kinds of CSR including but not limited to environmentally sustainable operations, charitable donations, disaster relief and fair labor practices. A prominent example of CSR was Intercontinental Hotels Group’s (IHG) decision this past summer to move from travel size to bulk size amenities in all of their hotel rooms in order to reduce plastic waste. This was a huge PR opportunity and put IHG ahead of their competition. Marriott made the switch shortly after. In addition to great PR coverage, other benefits of CSR include more thoughtful and emotional engagement in consumer conversations surrounding the brand and converting people who think neutrally about a co...

I have been going through Erik Qualman’s book Digital Leader: 5 Simple Keys to Success and Influence which means it’s time for another book review. Qualman is also the author of Socialnomics , a keynote speaker and a YouTube content creator, with one his videos grossing over 1,300,000 views. His book Digital Leader reads like a self-help book for companies and individuals. He says we are all leaders who leave behind a digital STAMP in relation to what we accomplish and how we interact with others. STAMP is the acronym that makes up the five simple keys to success and influence, and the letters stand for: Simple: success is the result of simplification and focus True: be true to your passion Act: nothing happens without action–take the first step Map: goals and visions are needed to get where you want to be People: success doesn’t happen alone Once you get past the cheesy poem in Chapter 1, you’ll find some great life advice backed by quotes and examples ...