Digital Media Savvy

This blog post is a little different from the content I normally post on Digital Media Savvy, but it is nonetheless related. As our world becomes increasingly connected, we must be weary of trapping ourselves in filter bubbles. This digital phenomenon occurs when we continue to view certain types of content online (such as content from a single political party or news from our home country) and feed an algorithm that continues to show us like content. We can get stuck in our own digital worlds we’ve created and become ignorant to what’s happening on the world wide web. This semester in college, I have been keeping up with French news in my Comparative International Media class to broaden my perspective. I have been passionate about climate change ever since taking an environmental science course in high school. Although I don’t have the scientific knowledge to create the next technology that will sustain us after our fossil fuels are depleted, I do believe I have the communi...

Good things come in threes, so here we are with a third book review.  Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World  by entrepreneur Gary Vaynerchuck is a knockout of a social media strategy book. It is humorous, helpful and entertaining. The book is broken down into 12 rounds, which are the chapters. Boxing terminology is used throughout because as Gary says, boxing lingo is used in the business world more than any other sport. In the context of this book, a jab refers to lightweight content from a company that doesn’t try to sell anything, but rather builds relationships with customers, while a right hook is the next highly anticipated sale or campaign. Gary suggests that a mix of jabs and right hooks are crucial to a business’s success when marketing on social media. Vaynerchuck’s career began working at his father’s package store. He created Wine Library TV in 2006 to talk about his interests, including wine and the Jets. The Yo...

For the better part of the past four months, I have been on Twitter. This was my first extensive experience on the social networking app. Prior to this year, I tweeted a few things out for my university's student-led TV news station, but I had never used Twitter personally before.  I thought Twitter was a place where people shared their witty thoughts, YouTube stars used it to connect with their audiences, and people got mad whenever Donald Trump tweeted. I have realized that Twitter is a place for all these things and more. Twitter is great to get tidbits of world news, keep up with industry trends and see great content from companies engaging with their audiences. Overall, I would say my experience on Twitter was great. The only time I felt unsure about using Twitter was after watching  The Facebook Dilemma and learning that Facebook keeps all of your data including their best prediction of your location. I got nervous about sharing content that traced me to being at...