Digital Media Savvy

I don't need to tell you that social media is an integral part of our culture, but with new social platforms popping up every day, I don't know how anyone keeps up with it all! We all know the big players in the game - Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, but what about WeChat, Viber, Ravelry, Foursquare, Badoo, StumbleUpon, Funny or Die, or DeviantArt? As many niche interests as there are, there are social media platforms for them all. So if social media encompasses many different things - text, pictures, video, music, stories, dating - how do we define what is and what isn't "social media?" Our friend Miriam-Webster defines social media as forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. So a FIFA forum, watching a beauty guru put on makeup, and a dating website for vegetarians are all social media? Yep. But does a business need to be ...

Hello! I hope you are having a lovely day. If you have not yet read the About page on this blog, go ahead and do so now. I can give you a minute. ........................................ Welcome back! So as you know, this blog is about social and digital media marketing in the context of a business. You won't find the perfect Instagram filter for summer or "25 Tweets to Make You Seem Deep and Introspective." We're all about leveraging social media to build your brand - whether that is your personal professional brand or your up-and-coming business brand. Congrats to you, by the way, for being bold and courageous enough to put your brand out there. Hopefully I can impart some knowledge and share some tools I've found to be successful to help you flourish in the digital media world. I'm going to be honest with you, this blog came about from a college class assignment. We have to blog and Tweet about the course material, but I thought, why not just make...